Fort Wick

Fort Wick - Logo & Identity for Heart of Gold

For Heart of Gold's plant-based skincare products, Fort Wick provided a whimsical logo and brand identity system, packaging design, and brand collateral.


Heart of Gold


Format: Logo + Identity System, Packaging Design, Collateral
Client: Heart of Gold
Services: Art Direction + Packaging Design

Herbalist and esthetician Ally Draizin of Heart of Gold was looking for a partner to help develop a unique and memorable mark for her inspired brand of skin products. Lots of collaboration, open-mindedness, and whimsical exploration led to a beautiful custom mark and a flexible design system of patterns, graphics, and "space dust."