Format: Identity, Print, Badges, Clothing, Wayfinding
Services: Identity System & Execution, Style Guide, Design & Production
Fort Wick led a team of creatives to create and execute the identity for the 2018 XOXO festival, expressed through a guidebook, maps, t-shirts, pronoun pins, and environmental wayfinding.
A festival celebrating independent artists and creators needed artwork as experimental as the event itself, and we commissioned artwork from artists Tina Snow Le, Bijan Behramini, Angie Wang and Shawna X. Their artwork was fused with the design to create a future forward aesthetic that reflects the energy and diversity of the festival.
We also needed to make sure that our branding extended to the festival space by designing environmental wayfinding for festival goers. We did this by carefully incorporating identity and color themes into the venue signage, bar menus, maps, and guidebooks. We’re honored to contribute to the unique space that XOXO creates.
Creative Director, Jen Wick
Project Manager, Emily Weltman
Art Director, Belin Liu
Artists: Bijan Behrmini, Angie Wang, Shawna X, Tina Snow Le
Event Photos: Dan Hawk Photography